Rescue Remedy Proposal
Services:Packaging DesignVisual Identity
The proposal focuses on understanding the market, the target audiences and using the information found through research to create a document outlining a proposal for the final project. We were given the freedom to present it in any form we wish. The focus was to re-design the Bach (Rescue Remedy) family packaging to appeal to a wider target market. This will address issues that currently exist with their packaging design and define the future possibility for the brands redesign.
*There is no collaboration or involvement of the designated brand in this case Bach and Rescue Remedy.
The problem
Stress. Stress is a natural feeling and can be pretty much unavoidable in life. It manifests within everyone, however it most common in students, more specifically university students. Especially in modern times.
Rescue Remedy, uses completely natural remedy which are created from flower essences to effectively counter stress with a comparable effect to traditional pharmaceutical medications without any of the nasty side effects such as addiction.
The problem is the flower essence company is a beloved brand known by millions of adults. Yet not so popular with the younger audience and this is due to the dated packaging and colour scheme. In addition to this, there are currently no welcome packs for students to help accommodate them with their stress — this project will have a fresh package design and introduced in a welcome pack that will be used to relieve users.
Rescue Remedy Proposal
Services:Packaging DesignVisual Identity
Project Outcome:
The proposal encompasses a range of items that serve as an early prototype of what’s in store. The booklet serves as a comprehensive overview of the plan and proposal, accompanied by pertinent infographics to visualize market research. Additionally, there’s a leaflet that contains related information and infographics (small cards have also been included).
It was back to the drawing board: How could ‘Rescue Remedy’ establish a connection with a younger audience? How could they enhance their relevance in today’s market? The answer lay in a packaging redesign. By infusing it with a modern twist while staying true to their roots, they could reflect their long-standing presence in the market and effectively communicate the benefits of their products to a wider audience.
Discover the final outcome
