TFL Ticket Machine - UI Redesign
Keeping London moving.
Although the tube system is great, there are many flaws amongst the system which make it very difficult for everyday commutators and especially tourists. Our aim was to take a user-centred design approach to redesigning the interface of the TFL ticket machines, making it an easier and more pleasurable experience as apposed to current designs.
Sector:
Technology, Transport
Services:
UI DesignUX Identity
The problem
The problem currently is that customers are not aware of how much they need to spend in order to get to where they want to be and TFL have not made it easy for passengers to see how much will be taken out or has been taken out and I myself struggle to find how much it costs to travel to a certain zone and this can be very discomforting for the passenger.
Current User Journey
Proposed User Journey
Time for improvements
Language Selection (Help those that may not understand english)
Notification sent to phone after completion of payment
Different Zone prices (eliminates the need to have a printed table out)
Introducing Interplay.
The new ticketing interface we designed shows TfL’s potential to improving customer experience. London commuters & tourists could potentially have a successful ticketing experience with the interface saving them immeasurable amounts of time and stress. The new UI experience we created could help TfL keep London moving, with wider benefits for the city.
