Strident Batteries
Strident manufacture & supply high performance batteries, tyres and accessories.
Strident manufacture and supply high performance batteries, tyres and accessories. They approached Right Angle seeking brand streamlining and a B2B e-commerce website. Their new website had to prioritize user-friendliness, rich video content, and serve as a digital hub for customers to explore, order, and buy their products.
*Designed & contributed at Right Angle Creative.
Sector:
Retail, Technology, Automotive
Services:
Branding DesignWebsite DesignVisiual Identity
Strident Batteries
Sector:
Retail, Technology, Automotive
Services:
Branding DesignWebsite DesignVisiual Identity
Project Outcome:
Initially known as Strident Batteries, the business expanded to include tires and accessories, causing confusion in their messaging. To address this, we devised a unique approach for the Strident Batteries logo: incorporating the positive and negative symbols from a battery. The top bar of the letter ‘E’ cleverly morphs into the negative symbol, while the letter ‘T’ transforms into the positive symbol. For Strident Tyres, we took a similar creative approach, fashioning the letter ‘I’ to resemble a tire tread.
The final website boasts an extensive content library with over 50 pages, showcasing a diverse catalog of more than 250 products, accompanied by a wealth of downloadable PDF fact sheets. It’s user-friendly, dynamic with video content, and serves as a one-stop online shop for customers.
