Pure Sensation
Pure Sensations came to Right Angle for help with their brand identity and marketing materials.
Pure Sensations is a startup company with a big ambition of creating natural cosmetic products for all skin types. They came to Right Angle for help with their brand identity and marketing materials.
In keeping with the companies personality & ethos, the ‘Brand Name’ needed to feel authentic, accessible and engaging in a way that made the end-user feel special. Therefore, the name & brand messaging needed to come across as honest / straightforward – ‘Pure Sensations’.
*Designed & contributed at Right Angle Creative.
Sector:
Retail, Fashion & Beauty
Services:
Branding DesignVisual Identity
Pure Sensations
Sector:
Retail, Fashion & Beauty
Services:
Branding DesignVisual Identity
Project Outcome:
Pure Sensations came to Right Angle for assistance in developing their brand identity and marketing materials, which encompassed tasks such as Name Generation, logo design, product labels, outer packaging, and corporate stationery.
As a startup with a grand vision of crafting natural cosmetic products tailored for individuals with sensitive skin, Pure Sensations aimed for a brand identity that genuinely reflected their personality and principles. The chosen “Brand Name” was designed to exude authenticity, approachability, and engagement, offering the end-users a sense of uniqueness and sincerity. The name and brand messaging come across as honest and straightforward – ‘Pure Sensations’.
To visually convey this ethos, we created a soft and subtle color palette consisting of three harmonious pastel shades: Blue, Orange, and Purple, each representing a distinct product. Right Angle also devised a simple repeating pattern, delicately superimposed as a transparent overlay atop solid sections of color, lending a gentle texture to the design.
