Weightloss Hertfordshire

We revamped the brand identity of Weight Loss Hertfordshire, a leading weight loss company in Hertfordshire.

Weight Loss Hertfordshire sought a brand overhaul, necessitating a distinctive and memorable identity. Alongside this, a comprehensive website design was crafted from the ground up to mirror the high level of care and expertise extended to their clients. The goal was to create an engaging and motivational platform that prompts clients to thoughtfully explore their various options. Each webpage features premium and selective imagery, striking a delicate equilibrium between lifestyle allure and medical proficiency.

*Designed & contributed at Right Angle Creative.


Sector:
Healthcare, Professional Service

Services:
Branding DesignWebsite DesignVisual Identity

Weightloss Hertfordshire


Sector:
Healthcare, Professional Service

Services:
Branding DesignWebsite DesignVisual Identity

Project Outcome:

After our extensive research in the weight loss and healthcare sector, it became evident that many companies were taking a laid-back approach to their branding and website design.

To break free from the usual tape measure clichés, we crafted a sleek ‘W’ logo using elegant downward arrowheads, offering a subtle and polished nod to weight loss. This versatile logo works well as a symbol or paired with a memorable strapline.

While professionalism was a must for the branding, we also aimed for a serene and positive tone. A calming and uplifting colour palette was employed to attract customers, fostering a sense of motivation and support.

In addition to the overall branding, we developed a refined suite of stationery, including business cards, letterheads, and email signatures, complementing a bespoke website. This ensures consistency and distinction across all marketing and promotional materials. The revamped website and refreshed brand have positioned Weight Loss Hertfordshire as a standout amidst their competition, elevating awareness of their skills and services. The professional and impactful design now serves as a potent marketing tool for the company.