Bang & Olufsen Proposal
Keeping with the vision.
Design products which create different possibilities for everybody in an education environment to be brought together regardless of what may be holding them back. We’re aiming to provide users with an equal opportunity to reach their full potential, whilst ensuring that the design falls within the bounds of the B&O’s manifesto.
*It’s acknowledged that this project is in no way affiliated with Bang and Olufsen.
Sector:
Technology, Retail, Consumer Goods
Services:
Print DesignUI Identity
Deconstructing the brand ethos…
What is the future for B&O play?
– Diverse range of products
– No longer just sound related products
– Making products that make …
… a real difference to someone’s life.
Why is this direction for B&O Play in the future?
– They’ve made products out of their comfort zone before
– So this won’t seem foreign or out of the ordinary for them
– This solidifies their design maifesto of “We seek design that matters” & “We design to fit human needs”
Bang & Olufsen was founded in Denmark in 1925 by Peter Bang and Svend Olufsen. Since the early days, Bang & Olufsen always strive to be the forefront of audio and Hi-Fi technology, while also integrating it with clever and beautiful design. During their growth Bang & Olufsen has proven to be versatile in terms of innovation; they attempted to build products in diverse scope numerous times.
Keeping with the vision
Carrying on with the adventurous spirit, Bang & Olufsen released a new brand B&O PLAY in 2012, to reach a wider audience & by offering Bang & Olufsen’s quality / performance at an affordable price. As a group, our future vision aims to further expand this vision.
The problem
Learning is a vital process in ones life. We understand unfortunately that not everyone has that privilege of attaining a great experience during their time of learning. We believe everyone has the right to learn and have a great experience. No one should ever feel neglected in any environment.
Dyslexia
Dyslexia affects reading and language based processing skills, primarily decoding, reading comprehension, recall, writing, spelling, and sometimes speech.
Dyspraxia
Dyspraxia (also known as Developmental co-ordination disorder (DCD)), Is a brain-based condition, that makes it hard to plan and coordinate physical movement. It’s a condition affecting physical co-ordination (the use of muscles).
Dyscalculia
Dyscalculia is a specific learning difficulty in maths. Kids with dyscalculia may have difficulty understanding number-related concepts, or using symbols or functions needed for success in mathematics.
Dysgraphia
Dysgraphia effects writing abilities. People with Dysgraphia have difficulty with spelling, poor hand writing and putting thoughts on paper.
"These are not empty words when we say that your influence on your products is indelible and your efforts Bang & Olufsen are invaluable"
- Bang & Olufsen of Directors, 1976
The future of B&O Play
Below shows the Bang & Olufsen Video we proposed before heading towards our vision of Bang & Olufsen’s future.
