Bang & Olufsen Brochure
Development of products/service or system that will see the light of day in the next 10-15 years.
This project involved innovation design and brand re-positioning, working togther in a diverse team of 6. Each tackling different issues at hand for the chosen brand. Performing conextual research, deconstructuing the brand, analysis and suggestions for re-positioning a chosen existing brand as the foundation for the potential development of products/service or system that will see the light of day in the next 10-15 years. All findings that had been conducted had to be compiled in a short design video as well as a executive report.
*It is acknowledged that this project is in no way affiliated with Bang and Olufsen.