Bang & Olufsen Brochure

Development of products/service or system that will see the light of day in the next 10-15 years.

This project involved innovation design and brand re-positioning, working togther in a diverse team of 6. Each tackling different issues at hand for the chosen brand. Performing conextual research, deconstructuing the brand, analysis and suggestions for re-positioning a chosen existing brand as the foundation for the potential development of products/service or system that will see the light of day in the next 10-15 years. All findings that had been conducted had to be compiled in a short design video as well as a executive report.

*It is acknowledged that this project is in no way affiliated with Bang and Olufsen.


Sector:
Technology, Retail, Consumer Goods

Services:
Print Design

The brochure shown below gives information about the product and how it functions. Due to the nature of the product it may be difficult for some to understand and this is something the brochure will make clear.

Read the full brochure