Kodak Alaris
Kodak Alaris is a manufacturer of traditional photographic supplies for digital imaging.
Kodak Alaris are a manufacturer and marketer of traditional photographic supplies (including film, paper, and processing chemicals), hardware and software for digital imaging, information management and retail printing kiosks.
For the fifth consecutive year (half a decade!), Right Angle Creative maintains a longstanding partnership with Kodak, entrusted with the annual task of crafting their report since 2018. Each year presents the challenge of fashioning a well-balanced report that impartially showcases every sector of the company’s operations, all while accentuating the remarkable photography resources they possess.
*Designed & contributed at Right Angle Creative.
Sector:
Photographic & Optical Equipment, Consumer Goods
Services:
Print DesignEditorial Design
2022
2022 Brochure Outcome:
Despite the slightly reduced length of this year’s report (110 pages), it remained rich in content. We modernized Kodak’s traditional red and royal blue corporate colors, embracing a fresh palette of key lime green, orange, and teal, maintaining this vibrant theme throughout. As in past years, our primary objective remained highlighting the exceptional photography resources at their disposal.
2021
2020
2020 Brochure Outcome:
We Completely revamped the 120-page Kodak Alaris Annual Report for 2020. This year’s design prioritized encapsulating Kodak’s rich photography history. The report boasts impressive full-bleed photos and striking graphics, lending it a sophisticated and visually compelling appearance. Enhanced infographics and charts are now characterized by four vibrant core colors: orange, green, pink, and teal. These colors stand in sharp contrast to Kodak’s more subdued corporate color palette.